Each organization develops a brand for itself, be it a brand for a product, or even a service. Proctor and Gamble were the very first company to begin brand management and this part of marketing is becoming one of many most significant management topics for almost any business.It takes a number of years to create a brand name and uphold its reputation. At once, preventing the misuse of the brand by people with vested interests is an ongoing process.
Brand management is all about handling the personality of a company while the ‘mom brand’ along with the ‘sub-brands’ for each product or an array of products.Building a brand name is all about making people’s faith in a particular trade name. Over a time period that includes activities, like promotion, public relations and social marketing, people begin to put their trust in a type of goods made by a certain company. Then, when other products are added to the point and sold under the same brand name people trust the product blindly.In short, brand management involves building the market’s religion in a product or service such that people will trust that anything that’s marketed under that brand name will come with the same quality and durability as all previous products.As mentioned before, brand management is all about building a great reputation around a certain brand that is owned by an organization and protected by copyright law.However, some unscrupulous individuals find ways to dupe unsuspecting consumers into believing that the products they buy are produced by established brands while in effect these products are sold under a similar sounding (or searching) brand.
This is an infringement of copyright and punishable by law. This can cause a large amount of damage to a preexisting brand the brand managers have worked to create. Therefore, brand management also incorporates looking out for such infringement of copyright and placing the record straight.Such is the value of brand management that this area of advertising comes directly under the CEO of the company. A business may own one brand or numerous brands. Nevertheless, many firms would rather register different brands to get a diverse line of products nevertheless they are typical marketed under the mother brand, which can be the brand of the company.The aim of brand management would be to create a long-term relationship between the customers and the company.
The power of this bond between the company and the customers depends on the efficiency of the products offered under the brand and the management of the brand. So, model management isn’t all about selling a product and creating the market aware of the product. It’s about the marketing department making a promise to the consumer about the quality of the product, the after-sales service and the company’s dedication to living up to the promise.That said, the manufacturing process that has little or nothing regarding the marketing of the product, must also live up to the promise of the brand and manufacture the goods to adapt to the standard and quality, as promised by the brand.Thus, brand management is just a team effort that needs the full dedication of the entire company. It is about gaining the trust of the customer base and building on that trust to further improve the reputation of the model while all the time contributing to the growth of the firm.
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